The Alzheimer’s Society has praised a Kidderminster community group for its work to establish a more dementia friendly town. Local partners and community members, supported by the Alzheimer’s Society, have been working hard to improve the lives of people living with dementia. A local Dementia Action Alliance (DAA) was established in spring 2016 and publicly launched its campaign in the summer by hosting the Alzheimer’s Society Roadshow Bus, which provided information and advice to members of the public and raised awareness of dementia.

Kidderminster DAA (1)

The Dementia Action Alliance aims to get local businesses and organisations on board and support them to look at ways in which they can become more dementia friendly. One of the most recent organisations to sign up to the local DAA is Wyre Forest District Council. Other organisations that have signed up to the local DAA to take practical actions to enable people to live well with dementia include, Kidderminster Harriers Football Club, Museum of Carpet, Kemp Hospice and Warwickshire and West Mercia Police.

 Cllr Juliet Smith Wyre Forest Cabinet Member for Community and Wellbeing said

“It is great to see that the local community has received recognition for the work that is being undertaken to help make the local environment more friendly for those living with dementia. Everyone can play a part in helping to support this campaign by raising awareness, becoming a dementia friend or encouraging their business or organisation to sign up and support the work of the local dementia action alliance.”

The DAA has had to offer evidence of the positive work they have been undertaking and what their future plans are, which includes offering dementia friendly awareness sessions to local organisations and members of the community.  As a result, the town has been officially awarded the title of ‘Working towards becoming Dementia Friendly’ which marks an important step in a community’s transition.

Gill Read, Services Manager for Alzheimer’s Society said:

"Thank you to these communities who have worked so hard to gain recognition as working towards becoming dementia friendly. This will make a huge difference to ensuring every single person living with dementia is understood, respected and supported, and confident they can contribute to community life.”

Cllr John Smith, chairman of the Health and Well-being Board said:

"I am delighted to see this news.  It is so important that we do all we can to improve life in the community for those who live with dementia.  The Health and Well-being Board is keen to see communities working together to build understanding and action about dementia, and these are great examples of those principles being put into action."

To find out more about Dementia Friendly Communities, the Dementia Action Alliance and Worcestershire Services for people affected by dementia please contact , call the Worcestershire Office on 01905 621868 or visit or