Wyre Forest District Council is opening up its fleet of bin lorries for display advertising.
All profits raised from the sale of advertising space on the vehicles - which visit 50,000 homes in Wyre Forest every week - will be re-invested into council services.
The council will launch its new advertising channel during an event for local businesses and partners at Wyre Forest House in Finepoint Way, Kidderminster on Wednesday 21 September.
The council already offers advertising and sponsorship opportunities at events, such as Kidderminster Arts Festival, on roundabouts and on the homepage of its website.
Cabinet member for operational services Councillor Ian Hardiman said: “We want to generate as much income as we can to protect the services our residents and visitors value so much.
“Our vehicles are on the roads of Wyre Forest day in, day out and will provide a new highly visible advertising channel for local businesses – especially those with a strong sense of corporate social responsibility.
“We’re offering advertisers the unique opportunity to promote their brand AND put something back into their local community.
“We have deliberately set out to offer competitively priced and flexible packages, for example a 12 week vehicle campaign would cost just £12 a day. Our website adverts are available from £75 a month, which should be affordable even for those businesses who don’t have big advertising budgets.”
The Truly Social Networking Event on Wednesday is a drop-in event, open from 8am until 6pm, where visitors can browse trade stands promoting the council’s commercial services, from trade waste to venue hire.
Bewdley Museum staff are organising a pop up shop showcasing their latest range of gifts and souvenirs. Kidderminster Town Hall will also be promoting its wedding packages and events calendar.
NWEDR officers will be there to talk about the full range of support that is available to businesses across North Worcestershire and there will also be a stand by Worcestershire Regulatory Services offering advice and information.
A free one hour workshop designed to help businesses harness the power of social media and the internet will be held at 8am, and repeated at 1pm and 5pm. Places are still available on some of the sessions. To register for a workshop simply visit www.wyreforestdc.gov.uk/trulysocial
There is no need to register for the tradeshow, just pop in anytime.
Councillor Ian Hardiman and WFDC’s digital depot and income generation officer Matthew James with just some of the vehicles available for display advertising.