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The regeneration of the Kidderminster Eastern Gateway forms a key part of the Council’s ReWyre initiative and is on the back of the multi million pound transformation of the public realm in High Street, Vicar Street, Exchange Street and Oxford Street and the recent announcement that the Council will invest £500,000 to re-open Worcester Street to one way vehicle traffic.

Working with a multi-disciplinary team led by Savills, the Council has prepared a new vision and Development Framework for the Kidderminster Eastern Gateway site.

Cllr Tracey Onslow, Wyre Forest District Council’s Cabinet Member for Planning and

Regeneration said:

“Consultations with residents, business owners, key stakeholder and landowners were explicit that there was a need for a new vision for the Eastern Gateway and that it could be better served as a mixed use area, including residential opportunities, smaller leisure and retail uses, high quality design and public space and improved connectivity to the planned new Railway Interchange on Comberton Hill.”

Option 3 (mixed-use) is recommended by Savills as the preferred development option and would deliver a mix of uses including leisure, residential and retail alongside creative workspaces, and community uses.

The preferred option includes a multi-screen cinema complex, with restaurant/café units and a 420 space multi-storey car park.  Options for the former Magistrates Court include creative workspaces and residential accommodation with active ground floor uses, including cafes and restaurants.

Requirements for community, education and medical facilities can be accommodated within this option.  As part of the indicative retail offer on the site, a small number of independent shops and cafes are proposed which will add vibrancy to the current town centre mix.

Cllr Onslow continued:

“Although we have agreed our preferred development mix for the site; Option 3 is

Sufficiently flexible to respond to changing market demands and requirements.  For example, if the prevailing market conditions meant that the cinema and leisure element of the scheme could not be delivered, then this option allows the flexibility of increasing the number of

residential units on the site.  However, the Council has been advised by Savills’ that demand for a cinema/leisure scheme in Kidderminster Town Centre is strong and that the KEG site would be an attractive location for this type of scheme.  This has been confirmed by the soft market testing process.”

“The next phase of work is important in realising the Council’s ambitions and will involve the development of a Delivery Strategy, which will clearly set out how the development parcels will be brought forward and meet the aspirations of the Council and the requirements of each individual landowner  We expect to get to work on this quickly and we want to promote the site to potential developers to encourage them to share our vision and invest in the site to make the Kidderminster Eastern Gateway a vibrant and attractive part of our Town Centre.

For more information and to view the Kidderminster Eastern Gateway Development Framework, click here.

Alternatively contact the North Worcestershire Economic Development and Regeneration (NWedr) team by emailing info@nwedr.org.uk

Picture shows: viewpoint on Bromsgrove Street

Viewpoint On Bromsgrove Street




Wyre Forest District Council