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A new campaign to reduce the amount of litter in Kidderminster Town Centre will get underway in January.


Wyre Forest District Council’s community and environmental protection team invites you to make a New Year’s resolution to back the campaign and help keep the town clean and looking good.


The campaign will run throughout January with officers in the town educating people and raising awareness of the problems caused by litter. And enforcement officers will be out issuing fixed penalty notices to anyone seen dropping litter.


30 million tonnes of litter is collected each year in the UK – the equivalent of filling Wembley Stadium four times over – and street cleansing costs UK taxpayers £1billion a year.


Here in Wyre Forest 159 fixed penalty notices for littering have been issued by the council under the Environmental Protection Act in the last three years. If the £75 penalties are not paid people run the risk of ending up in the Magistrates Court with a maximum fine of £2,500 and a criminal record.


Cabinet member for Operational Services Councillor Rebecca Vale said: “Litter not only is a blight on our streets but also a drain on council finances. I urge everyone to dispose of their litter correctly – bin it or please take it home – so we can keep our wonderful district clean and looking good.


“Even cigarette butts can end up in the watercourse and cause damage, so the message is please use bins and don’t drop them in the street.”Cigarette Butts Web


Officers will be outside Kidderminster Town Hall on Saturday 28 January offering advice and information about litter.


Other Litter statistics 


Statistics show that 62% of people drop litter, but only 28% admit to it.


More than 35% of all litter is cigarette-related, including butts, packaging and matches.


In the UK 122 tonnes of cigarette related litter is dropped every day – a total of 23 billion cigarette ends discarded every year.

Wyre Forest District Council