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The Contract Start Up Ceremony of a new Wyre Forest leisure centre, due to open in Summer 2016 took place on Wednesday 24 June on the former British Sugar site at Silverwoods, Kidderminster.LNQ_2000[1]

Representatives from Wyre Forest District Council, Places for People Leisure, Pellikaan Construction and Roberts Limbrick architects were joined by the pupils from Birchen Coppice Primary School and Foley Park Community Primary School for the ceremony.

The new centre which has been designed and will be built, managed and operated by Places for People Leisure for 25 years, will include a sports hall, six lane 25m swimming pool, learner pool, fitness suite, dance studios, climbing wall and small-sided outdoor football pitches. The new facility will also include a café with viewing facilities, a children’s play area, a health suite, and free parking.

During the ceremony, a time capsule was also buried on the grounds of the new site by the school children. The new leisure centre will provide additional access to sporting facilities and increase opportunities for all members of the local community to participate in a range of sports and activities.

Talk of the day focused on sports development and increasing participation across the district. Councillor Marcus Hart, Leader of Wyre Forest District Council comments: “This is another milestone in our journey to bring first class leisure facilities to the district.  The new centre will provide fantastic sporting opportunities for all residents in the district including the students from Birchen Coppice and Foley Park Community Primary Schools.  We are delighted that they’ve been involved in today’s ceremony and that they will be following the project’s progress. Next summer they will be able to use the facilities.  The new centre will be a great asset to the area as well as saving the Council and tax payers money. ”

Places for People Leisure is excited for the construction work to begin, as Peter Kirkham, Development Director explains: “In partnership with Wyre Forest District Council we will work hard to improve the health and wellbeing of the local community. We are confident once the new centre opens in 2016 it will provide a key hub of activity for the district, getting local people healthier and more physically active.”

Places for People Leisure currently partners 35 local authorities across England, managing 113 leisure centres. Its sites attract over 30 million visitors every year and in the past seven years the award winning social enterprise has built 13 new leisure facilities.

For more information please visit our new Leisure Centre webpage or visit

View the new Leisure Centre webpage gallery here.

Wyre Forest District Council