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It is ‘Business as Usual’ at Hoobrook Industrial Estate and it is full steam ahead behind the scenes to get the Hoobrook Link Road construction underway.

Wyre Forest District Council, Worcestershire County Council as the promoter of the scheme, and key partners are also working with businesses that are affected by the project.

Mike Parker, Director for Economic Prosperity and Place at Wyre Forest District Council said

“Like most major construction projects, the Hoobrook Link Road requires changes for existing businesses to make way for the road. Wyre Forest District Council has been liaising closely with those affected so we can achieve as ‘seamless’ transition as possible for all concerned.”

Terry Livesey, owner of Mend My Computer and Terry Livesey Photography, one of the companies relocating to make way for the new road, commented

“We have been a supporter of the link road proposal ever since we heard about it as we think it’s important for the town. We are currently looking for alternative premises for our business but in the meantime it is very much business as usual for us. As soon as we have found alternative premises we will let all our customers and clients know”.

The construction of the Hoobrook Link Road in Kidderminster is one of the largest road improvements that Kidderminster has seen in recent years. The road received planning permission in February this year and work is well underway behind the scenes to ensure that all the planning conditions are met so that work can begin ‘on the ground’. It is likely that work will start in early 2015 with a view to the road being complete by early 2016.

The road is also currently subject of a bid for additional funding from the Local Enterprise Partnerships via their Strategic Economic Plans*. Both the Greater Birmingham and Solihull LEP and the Worcestershire LEP have prioritised this scheme as an important project to provide economic growth.

Mike Parker said “The Hoobrook Link Road will provide a key connection between the Stourport Road and the Worcester Road. This will not only help to reduce congestion in this area but will also open up further land for economic development at the former British Sugar site - Silverwoods. We would like to thank local businesses and residents for their ongoing support and co-operation with this project so we can all benefit from it in the future.”

More information about the Hoobrook Link Road scheme can also be found on Worcestershire County Council’s website


Worcestershire’s Strategic Economic Plan (SEP), is the ten year plan for more, better paid jobs and a stronger local economy. The plan explains how Worcestershire County Council, the District Council and partners aim to secure new money from both central Government and businesses to deliver on a commitment to create more than 25,000 new jobs and bring an extra £2.9 billion into the local economy by 2025. See more on You Tube.

Wyre Forest District Council